Social Marketing Diva - Latest Comments

Re: Who are those ‘People You May Know’ in LinkedIn’s suggested connections?

Jason Morgan — Fri, 11 May 2012 22:16:56 -0000

I have to say this post was certainly informative and
contains useful content for enthusiastic visitors. I will definitely bookmark
this blog for future reference and further viewing. Thanks a bunch for sharing
this with us!

for
the terms

Re: Who are those ‘People You May Know’ in LinkedIn’s suggested connections?

Miss Anon — Wed, 11 Apr 2012 16:52:50 -0000

My favorite part is when they show my profile to exes who then send me connection requests. Lovely!

Re: Facebook Marketing Training – Beyond Tips and Insights

web development services — Tue, 13 Dec 2011 04:33:29 -0000

I agree with you that facebook has become a leading and effective
source of social media marketing and it is playing vital rule to promote
your brands on web therefore, there is more need to make your social
media campaign perfect and useful.

Re: Key Elements for a Successful Home Page

Brian — Mon, 12 Dec 2011 11:02:31 -0000

Great article Katheryn. Everything you need and nothing you don't. Interesting that our attention span is down to 3-5 seconds. I feel for the next generations. With technological advancements, their span will be measured in nanoseconds.

Re: Resonate With Your Market

Glenn — Tue, 30 Aug 2011 08:22:02 -0000

Good day The Social Marketing Diva,

I’m looking for any contact details (email, phone number or mail address) of the website owner or marketing person that I can communicate with for possible business venture on website income opportunities. We are very much interested to do business with you. Please send me an email together with your website name and I’ll be glad to call you to discuss this matter.

Thank you

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Re: Resonate With Your Market

kagorges — Wed, 27 Jul 2011 02:13:52 -0000

You are welcome, Nancy. You wrote a fabulous book and more importantly, made an amazing discovery about the nature of presentations that make a difference in people's lives. Thank you for that!

Re: Resonate With Your Market

Nancy Duarte — Tue, 26 Jul 2011 21:34:38 -0000

Thanks Kathryn! I appreciate your compliments.

Re: Eric Schmidt, ex-CEO of Google has it all wrong: Google vs. Facebook

kagorges — Mon, 18 Jul 2011 19:29:03 -0000

Hi Hoka,

Thanks for your comment. I don't believe I've missed the point of Google's long game -- I understand they want to understand so they can predict and interpret our intent. My point is that their approach is not one based on relationship, but one based on analysis of our actions independent of others. And I think they're excellent at that and not so good at relationship building.

And now we'll see if I'm wrong -- as we watch and participate in the new phenomena of Google+ -- and I'm happy to be wrong, I just don't think I am...

Warmly,
Kathryn

Re: Eric Schmidt, ex-CEO of Google has it all wrong: Google vs. Facebook

Hoka — Mon, 04 Jul 2011 18:21:34 -0000

You've missed the point of Google's long game entirely. They want a greater understanding of us as people so they can predict intent and unturned serve us better results.

A prime example of why search results need to be tailored to us is where an expert is searching for some details about a topic and a someone who is only after a description of the experts trade.

Re: Eric Schmidt, ex-CEO of Google has it all wrong: Google vs. Facebook

kagorges — Thu, 02 Jun 2011 11:36:50 -0000

Hi Jim,

I agree with your advice that 'social engineering' isn't perhaps the best terminology -- I think I'll change that in the post as well since I had no intention of casting a negative slant. Thanks.

Regarding Google needing the social graph to create context -- I also agree they need to integrate the social actions we take to serve up ever more relevant results. However, I still think they aren't going to be able to create the social graph that accurately reflects that. They'll need to leverage off of something that's already doing a good job -- either Facebook or some newcomer that's willing to partner.

I think that even with a partner, if Google has the upper hand there will be a problem with their 'personality' dominating the social platform. Facebook has the freedom to create and explore the social graph tools, not limited by creating a particular result for a company like Google.

No mistakes have been made, which is what Eric Schmidt is saying. Google has a strength and it's not social, but they need social to continue to excel. And that's their challenge! If I were running the company I'd do it differently -- I would respect my own in house expertise and I'd respect the expertise of a potential partner and I'd form a peer relationship to the advantage of all. And I wouldn't try to influence their social graph activities very much -- acknowledging that it's not my area of expertise.

Re: Eric Schmidt, ex-CEO of Google has it all wrong: Google vs. Facebook

Jim Coffis — Thu, 02 Jun 2011 10:48:16 -0000

However well meaning, I don't think Google will take your advice and here is why I think they shouldn't: Google's stated mission is to “...organize the world’s information and make it universally accessible and useful.” The amount of information that Google has organized and can make almost instantly accessible to us is enormous and ever expanding. In order for that volume of information to be "useful" requires context. The more context, the more useful. So when you search for weather, Google gives you local weather based on what they know via your IP address (or mobile device) about your location. Access to our social graph is important to Google in a number of ways. They do not need to become Facebook but they need to have access to the kind of data that Facebook or Twitter or LinkedIn has: our so called "social graph" and our identity. With this information (given with our permission) they can return search results even more useful.
One other point: calling Facebook a "social engineering" company is not very nice. I don't think you meant it this way but the term "social engineering" is more commonly associated with fraud or trickery.

Re: Eric Schmidt, ex-CEO of Google has it all wrong: Google vs. Facebook

kagorges — Wed, 01 Jun 2011 23:55:29 -0000

You have a point, Kathy. Google's algorithm will only get better when they get beyond themselves and integrate some crowdsourcing as in the +1's they have now. I still believe that Google has more to offer through their incredibly deep stable of engineers -- stuff we haven't even thought of yet and it's only going to be social because another company takes it and applies it in a social context. Google is not going to become social.

Re: Eric Schmidt, ex-CEO of Google has it all wrong: Google vs. Facebook

Kathy Long — Wed, 01 Jun 2011 23:47:51 -0000

Well said, Kathryn. However, I will add this. Google so far has been fighting a losing battle against black hat SEOs and affiliate marketers who continually find ways to lead them astray in their attempt to only return the most relevant results. That's because it's not that hard to outwit algorithms. Algorithms are, after all, always predictable. (I know that will start an argument, but let's not go there.:)

So what's a Google to do? I say stop relying solely on algorithms and mathematical formulas to give us what we want. Instead, let people tell us what is relevant. People are, after all, smarter, less predictable, and less likely to be fooled.

And this is where social comes in with the Shares, the Likes, the Tweets, the bookmarks, and now Google's +1's. We as people can now tell Google what is relevant, what is smart, what is liked, and what is trash. And I think Google is smart in acknowledging that.

So, while I agree with you in that I think Google should not try to become another social site, I'm happy to see that they are becoming bedfellows with them. What they do best -- which is return the articles of interest we are seeking -- will only get better as a result.

Re: Optimize the time you spend on social media marketing

Big Brother Live Feed — Mon, 24 Jan 2011 20:06:21 -0000

I agree... when you share a piece of yourself, no matter how dull you think it is, people are interested. Just watch reality TV for 10 minutes and you'll see how the world is tuning in to normal mundane life, but people like to connect with real people. Sames goes with social media connections.

Re: What is a Social Marketing Diva? And why does it matter?

saravanakumarc5 — Sun, 17 Jan 2010 04:44:38 -0000

Hi very nice articles

Re: What is a Social Marketing Diva? And why does it matter?

saravanakumarc5 — Sun, 17 Jan 2010 04:44:18 -0000

Nice article ,thanks